Welcome to my fifth monthly intern blog. The lockdown has finally lifted in a significant way and it’s really lifted my spirits. I also am starting to feel genuinely at ease working at Pearl Lemon.
It’s not that I have been very nervous or anything before now, but I didn’t feel like I could drop everything for an urgent client task, and I didn’t really feel comfortable training others.
But now I’ve done both and feel confident enough that I could do it again. I’ve also got a good idea of where everything is kept and who is responsible for what which helps me to feel at ease.
What I’ve Been Up To This Month
Aside from my usual content writing and PR responsibilities, I also asked to take on some design work and I’ve been doing content for the Plant Sumo social media. I have no formal design qualifications or experience, but I designed something and showed Deepak to show my potential and he let me take on the Plant Sumo social media. This is hands down my favorite thing about the company. They care more about true potential than qualifications and experience.
Here is an example of something I designed!
Something I Have Learned
I’ve learned that I am really uncomfortable with asking for help and asking questions.
This bit me in the bum with an internal task that I had to totally re-do in the end. Self sabotage!
Regardless, all failures are a learning experience and I learned that I find appearing unknowledgeable is really vulnerable for me. Now that I can recognize the discomfort of this kind of vulnerability, I can overcome it with some practice and meditation. Growth!
What’s Coming In The Week Ahead
Bye for now!
The post Monthly Partner Update #5 – Amy (Content Writer & PR Intern) appeared first on Pearl Lemon Placements.
This is my long overdue blog update!
It has been a while, so let’s get started.
Since my last update, I have been taking regular Friday team meetings. For each team meeting, I have learned something new on SEO. The next important part is to implement what I have learned into the work I do. For example, I have begun using POP (page optimizer pro) before completing an article. It gives me a good idea of what keywords I should use in the article. In this case, I have been writing regular articles for Serpwizz. Some of these are based on SEO variations, whilst others have been on their tools. This includes domain age checker or URL link checker. It looks something like this.
I apologize for the poor quality but hopefully, you get the picture.
The Serpwizz tool checker requires further research. After the research, you have to put it in your words so that anyone can understand it. More importantly, you have to learn how you can sell the tool to your audience. Factors such as phrasing your sentences better come into play. The past week has been challenging. I had two surgeries on my legs a few weeks ago and I have had to cope with the after-effects. It has been a new experience for sure.
Here are three factors that I have begun learning about.
These factors are my goals as well. For example, my goal is to learn how to write SEO-friendly content for the web. I feel like it’s an ongoing process, but step by step, I will get there. I use this approach for anything I write. This includes blogs from any topic on the internet. I run a film blog on the side, it just adds to the writing process and it’s great practice. The other side of the equation is grammar. Having Grammarly installed makes life a bit easier, but it’s important to understand the changes that Grammarly suggests.
Tailoring my learning starts with the Pearl Lemon youtube channel. There are countless training videos covering various topics surrounding SEO, lead generation, and a lot more. The videos that cover SEO and how it works on written content are the ones that I want to pay attention to.
If you want to have a read, click here
My number one tip for anyone working remotely is to get fresh air when you can. Just putting on a pair of headphones and listening to music while walking is a great way to reflect on your work and relax. You then come back to your desk more refreshed and energized. For each training video, taking the time to listen to what is being said and implementing those learnings into your work is what I want to do. My goal for the weeks ahead is to listen to the key terms being said in a team meeting or a training video and gradually work them into my content.
My content will start to improve week by week. It’s still nice to have my work published on Serpwizz
That’s my main goal and I will work on that for all upcoming content tasks.
That’s it for now.
It’s been a bumpy ride balancing my last year of school with a new internship, but I would do it all over again if I had to!
Working with Pearl Lemon has taught me a lot— more than I expected to learn in just a month. There’s not only been much change but growth.
What I’ve learned
A month ago, I wrote about 3 goals I wanted to accomplish before May 8th, and I’m happy to say that I’ve achieved two of them!
Not only have I achieved goals, but because of the team meetings I’ve attended this past month, I’ve learned things applicable to both work and life.
April Goals Completed
Team Meeting Take-Aways
I was able to attend two meetings (when classes were cancelled) this month. There are two things I found helpful in not only work but in life:
My Future Goals at Pearl Lemon
As I continue my work here at Pearl Lemon, I am looking forward to three things:
Working with Pearl Lemon has taught me a lot! The team meetings are probably the most helpful because not only do they help with the business world but also with life! For instance, Deepak taught the team how to do small talk; it was a great skill to learn since I have always struggled with it.
The technical and personal lessons I have gained have been extremely helpful, and I’m excited to see more of what is in store!
This is Akhila – I’m the Research Analyst at Pearl Lemon. This is my 22nd blog post as we are writing the blogs once in a month and I’m back here to share my experience about the last month. It was pretty busy as well as new learning for me, working on several tasks and working with new team members.
I live in India and the COVID 19 situation is going worse day by day and I’m yet to be vaccinated. Total deaths have surpassed 200,000 and cases are nearing 19 million – nearly 8 million since February Several states in India have run out of vaccines against COVID-19, exacerbating a dire second wave of infections that has left hospitals and morgues overflowing while families scramble for increasingly scarce medicines and oxygen. I urge you all to stay safe and Indoors as much as possible. Here is the shot of and graph of rising in COVID cases in India
Coming to my work. I’ve been working on day to day lead records, handling the internal lead generation campaigns of Pearl Lemon, Plant Sumo and Pearl Lemon Properties, I’m daily working on youtube videos optimizing and publishing new videos for Pearl Lemon, Serpwizz, Pearl Lemon Properties and Plant Sumo which is been a bit of stress but It’s okay because I like it Lol I’ve been working on client projects and learning about how lead generation. We are hiring the candidates for Lead Generation, Linkedin Response Manager, Video Editor, Public Relations position check our profiles on Angel, HandShake, Work In Startups, and Chegg Internships.
Look at our Serpwizz sales, we are growing with our sales. I suggest you to use the tool Serpwizz and try our free SEO audit you can perform a comprehensive analysis of the SEO elements on your website. We measure this across 100 website data points and provide real recommendations that you can act on. Improve your online footprint and Search Engine Results in ranking! If you’re a website owner, website designer or digital agency looking to improve your site or that of your clients.
That’s all from my side. Thanks for reading my blog post once in a month . Hope you all enjoy reading this.
The post Weekly Team Member Update 22 – Akhila (Research Analyst) appeared first on Pearl Lemon Placements.
Update number 4! I’m can’t believe it’s been this long.
Aside from my usual PR and content writing tasks, I have asked if work was happy to let me do some design tasks and they said yes!
I’ll be starting out small, just some youtube thumbnails – here’s a sneak peek at what I have designed. It’s a pretty simple youtube thumbnail, but I like it. I think simple is best when it comes to thumbnails because they are so smol ;).
I’m hoping that I can get a bit more creative with designs and animations next week when (hopefully), I’ll start making some social media content for Plant Sumo.
What I’ve Learned Recently:
Every week we do training, sometimes it’s on technical stuff and sometimes it’s more general. For example, the other week we learned how to read Google analytics. Technical, useful.
However, it’s always the more general and vague lessons that have the most impact on my working life. For example, Deepak taught us the power of ‘showing’ instead of ‘telling.’ Sounds vague right?
It means to show a person what you are doing/will do – instead of just describing it. This is SO much more impactful, quick, practical and communicates some of the things we fail to articulate.
Everyone is a natural salesman, we edit what we say unconsciously. Showing is the way around this.
The Month Ahead:
The learning curve is still going on, which is the most rewarding thing about this programme!
The post Monthly Partner Update #4 – Amy (Content Writer/PR Partner) appeared first on Pearl Lemon Placements.
I’m back with lots of news for you all!
We recently switched to writing this blog post once a month so we will all inevitably have a lot of news. If you know how the startup world works, you won’t be surprised to hear that things can easily change even from one day to another haha
In a nutshell, my tasks are
My role is very similar to what I was doing at the beginning of my time at Pearl Lemon but now it’s more project-focussed. I am like a mediator most of the time but I often end up taking the initiative for new ideas to put into practice, I help when needed if someone is looking for specific information or material and I create processes and procedures to make things organised aligned in the team.
Some tasks differ depending on the brand that I am working on. For example:
Plant Sumo is growing fast and every week we can see big improvements.
Clients are impressed and satisfied and this feels amazing knowing where you started. And especially WHEN you started – barely 6 months ago!!
Ian is our new Sales & Business Development Director: he has added great value to our business and since day 1 he has shared a lot of ideas, spreading good energy and finding new partnerships!
Working at SERPWizz has been like being on a roller coaster.
I’ve officially joined the team when we had just launched our SEO tool on Pitchground with lifetime deals on offer. You can imagine that at the moment of a new launch: things are crazy, customers are bombarding you with requests and only then, we realised that still a lot of things had to be fixed. We’re actually trying to take advantage of this time, with the exposure of a famous platform and the significant feedback from our customers.
While adjusting as many bugs and errors as possible with the technical team, we’ve taken the opportunity also to improve team organisation and communication. It’s been challenging at times, but I can see the potential that SERPWizz has!
Besides these big projects, I have also “unofficially” been involved in other brands and tasks.
Pearl Lemon Properties is one of them! We have built the website months ago but only now we have registered the company and are starting to work on it for real.
A new team has been created, the first lead generation campaigns have been launched and the first steps have been taken to make this new business a great success!
In this field, I have mostly been a coordinator and have actively helped only when needed.
It’s a field I am not too familiar with but I am really excited to see this take the flight!
As if this wasn’t enough, we’re also planning on building a new SaaS tool that will help users create email campaigns and run email warmups. It’s called sendkoala and soon the new website will be live!
At sendkoala, I’ve mainly helped with constructive feedback on the wireframes of the projects and HR tasks such as looking for agencies of web agencies that will work on the back-end design and coding. This time things will be different: instead of starting a partnership as Pearl Lemon has done so far, we will hire an external team just for the project and 3 months post-launch.
Talking about HR, I’ve been back at working on training materials too. In particular, I’m going to check everything that we already have, see what is missing and what should improve. Oh, I’m sure this is going to be a very long task, I just hope I can finish it at some point! We have A LOT of training material! We definitely can’t complain about that lol
With things changing in the team and Deepak looking for people to deal with clients and replace him in that position, I’ve helped by giving feedback to a few team members who will become the new Account Managers. It’s been fun and they all said my help was useful when I hopped on a call, played the role of the customer asking a lot of questions, and eventually gave honest feedback.
I’m currently building a CRM course that I think will make a difference for anyone starting to deal with clients!
Last but not least news to share (drum rolls please…)
I’ve started building my online branding and portfolio related to my experience in HR!
The three of them were great experiences and even if I know I can improve some things, I’m proud of how they went and I think it’s a great start!
If you watch/listen/read any of them, feel free to let me know what you think about it! Honest feedback please! Deepak will share his next week, I can’t wait to be brutally criticised haha it’ll be useful, I’m sure of it!
It goes without saying that this month, like all others, I have learnt a lot and I am so grateful for it!
I warned you that I had a lot of news to share, I hope you enjoyed reading about it
I’ll catch up with you all next month!
Ciao for now,
The post Weekly Partner Update 30 – Federica (HR Success Manager) appeared first on Pearl Lemon Placements.
Long time no see guys!
If you’ve been following my posts, you know that I was timidly taking on new PR tasks and had worried about getting my first media mention.
Just a few weeks later and I’ve got seven media mentions! (Some of them are pending haha.)
I’m so pleased that I said yes to this opportunity, I never would have built these relationships if I hadn’t.
At the moment I’m focusing on website copywriting. I actually find it quite hard, especially as the design of a website influences how the text comes across so much.
Sometimes I write something, see it go live, and then think that the impact has changed slightly, but I get better and quicker each time I do it, so it’s always getting better!
The biggest thing that I’ve learned doing PR is that people LOVE METAPHORS AND STORIES.
They help you to understand complex things and people relate to them really well – so journo’s love them.
If I can include a metaphor/story in a pitch, I will!
I’m really pleased that the content writing team has expanded recently, I feel like I have a big family of content team members behind me now
What’s Coming In The Week Ahead:
Ciao, for now, my lovelies, see you again in April
The post Monthly Team Member Update #4 – Amy Swain (Content Writer & PR Partner) appeared first on Pearl Lemon Placements.
Another Sunday, another blog post.
Granted, these have moved to monthly rather than weekly now, I have finally remembered to set a recurring reminder to do this either the third or fourth Sunday of each month.
Life has been fairly hectic since my last post back in mid February.
The fine art of balancing a new born, a toddler, work, and school is definitely an art. Daylight savings has put a definite hiccup in the routine though. The kids are now an hour off of the usual as they have not adjusted yet and it has been a week now.
Being back to writing is exciting for me as I forgot how much I enjoy it and how many times I had to push it back because other high priority admin tasks would pop up.
The biggest lesson I have learned, well continue to learn, is how to find and best implement the use of work blocks to have the most effective work times. There seems to be two blocks of time that Charlotte will sleep for 90 minutes and two blocks she is willing to sleep in my lap for up to an hour. This means I have four total sessions I can split between work and school when I am alone. Late afternoons I may be able to get my sister to hold Charlotte for a bit, but usually most of that time is giving Todd his own attention and any housework that is needed. Days still feel stressful, but it seems mostly driven by me still adjusting to the new sleep routine or lack thereof.
On good nights we wake up about four times between 9 pm and 7 am. If I am lucky, Todd will sleep until 630/700 and then my sleep is not interrupted too much. I may be back to NEEDING two cups of coffee in the morning, but I am hoping this is the last week I need to adjust to nights of “power napping.”
As far as lessons within Pearl Lemon, I am working on trying to write my Kemistri posts a bit faster. I am back to having an understanding of the topic a bit more, so it is easier to write as I connect pieces, so I no longer need to spend so much time researching to understand first.
The last few weeks we have also made a large switch at how weekly team meetings are held. I am enjoying the more interactive training sessions compared to the usual round robin of team updates.
The post Weekly Team Member Update 47- Lydia Sims (Head of Internal Growth) appeared first on Pearl Lemon Placements.
Hello dear readers!
It has been a while, hasn’t it?
How have you been? Good, I hope, especially now that the lockdown has an end on the horizon! Maybe still a bit murky, but you know.. Better than nothing
So what have I been up to recently, you ask? Lots. Lots and lots and lots lol
I mentioned in the last post that I would be doing more PR work, and I am riiiiihgt! It’s been exciting to learn how to pitch people and help Pearl Lemon get more exposure in the world. I am happy to say that one pitch is already live here, and a couple more are on their way!
It’s gratifying to see my work produce a tangible result!
Team meetings have still continued to be one of my favourite parts of the week because I get to see my team and catch up with them (when the CEO isn’t looking , haha)
Giggles in the team meeting
I’ve also been doing more writing. Specifically, more long-form internal posts! This is really cool because I get to flex that creative bone that I have and do a lot more in-depth posts.
Some are software reviews and others about more technical topics like improving your marketing strategy, google search console and most recently, Video SEO!
You can catch these blog posts as they pop up on our website.
I can’t lie and say all of this work has been easy, but it has definitely helped me get better at writing, better at solving problems and keeping organised. Last week and this week (will be) are especially busy as I’m slammed with more work at my other job.
I still need to work on improving the confidence I have in my work. Everyone (mostly haha) say I do a good job of whatever task I take, and I do realise that I am competent, but sometimes it just doesn’t communicate in my head lol. I’m glad that I’m gaining some of that confidence while I work at Pearl Lemon.
For now, I have a lot more work to do, so I will catch you, folks, later!
Have a lovely start to the spring, and let’s hope we can all see friends and family soon!
Hello everyone, I’m back again and very excited to share my experiences at Pearl Lemon. Today is 05th March 2020 and I’ve been a part of Pearl Lemon for 42 weeks.
I’ve started to work more on the email campaigns enhancements and auditing this week, as we’ve paced up the outreaches aggressively. There are numerous campaigns running on Pearl Lemon’s Mailshake account. Of course, there are some not very well-performing campaigns but the majority of campaigns are successful.
As an SEO agency, we start to try different campaigns to adapt to market trends and for the same, I’m trying two new campaigns based on AIDA, targetting the irregularities in a website and another is the Error Message Marketing campaign, I’m very curious how these gonna perform as they are unique and very personalised.
Dee brought a couple of new tools, as usual, I’ve got the first hands one is a Learning Management & Subscription System which we’re trying to use both on Pearl Lemon, as well as Plant Sumo, another tool is an email deliverability tool, which’s gonna make sure that the cold emails land in the inboxes using AI and other tool is a grammar checker.
Social media something we didn’t focus on at large and we’re trying to do that now, targetting Ads on Facebook, outreaching interested people on Instagram and Twitter using automated tools and the tools I’ve been using for the automated outreach looks promising but time tells the conversion rates, of course, I’ll update in the next blogs.
There’s a lot of buzzes happening the week in the company as a couple of new joined the company for Plant Sumo & Pearl Lemon mainly. The bigger thing is our SEO Saas Serpwizz is launching this week
Well, that’s it for this week. Catch you next Friday, until then stay safe and will keep posting further updates (TJ at Pearl Lemon)
The post Weekly Team Member Update 43 – Tenny (Head of Research) appeared first on Pearl Lemon Placements.
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